How To Add Fresh Content To Your Website

I've read over and over that when it comes to building a website and getting a lot of traffic to it "Content Is King." If you do a search for any topic you will find the websites that come up in the Top 10 all have a lot of content on their websites.

When somone does a search they are looking for information and the search engines job is to provide it to them. For your website to increase in popularity you have to constantly be adding fresh content. This will increase your ranking for the keywords on your site and ultimately increase your traffic and repeat traffic.

Here are a few simple things you can do to add fresh content.

1. Do you publish and ezine? If so add a file to your index for each issue and archive it online. This will bring all kinds of keyword rich content to your website on a constant basis.

2. Start and article page. Add new articles to it. If you write put your articles on your website. Subscribe to a few ezines that are industry related. If you come across an article you like add it to your page.

3. Add Free Syndicated Content Feeds to your article page. This is really easy to do. All you do is copy a few lines of code into the HTML of your web page and you have a constant stream of new articles for your readers. Here are 2 of my favorite sources:

http://www.submityourarticle.com/syndicate/

http://www.web-source.net/syndicator.htm


4. Add Pay Per Click Advertising to your site. Most people think of PPC advertising as a way to promote their site. I have found it very easy to build new web pages around different keywords relating to the the theme of my site and actually get paid for the click. One of my favorite pay per click advertising sources is SearchFeed. This is very easy to work with and provides a nice income boost every month as well.

http://www.team-schuman.com/searchfeed

Here is an example of a page I built around the SearchFeed advertising model. Notice that I have made the look of their box compliment my own page. Also a key here is that as the advertisers with SearchFeed change so does the content on my site and I never have to do anything except add some easy code one time.

http://www.team-schuman.com/make-money/homebasedbusiness

I have an article on the page and I change that periodically as well.

5. Start a Link Exchange Program. This is a little harder to set up and is time consuming, but I have found it to be worth the effort. In a future article I will go into detail on how to properly do link exchanges. For now just let me say that linking is a great way to constantly be adding new content to your site as you link with new websites that compliment yours.

One company who does a great job if you don’t want to spend much time linking is LinksManager. They manage reciprocal links, and help increase your website traffic through linking with other like-minded quality sites. Check them out here:

http://www.linksmanager.com/

6. Think outside the box. It is worthwhile to continue to think of new and easy ways to keep adding fresh content to your website. Go to Google and do a search for “Fresh Content For My Website” without the Quotation marks. Currently there are Over 1.9 million results that come up. Everything from cut and paste charts, to RSS feeds and a whole lot more.

In conclusion "Content Really Is King. I have found my position with the search engines improve dramatically when I really started building more web pages and adding more fresh content.

It is time consuming at first, but the payoff in the long run is worth the effort when the search engines reward your effort and your traffic and income grow proportionally as well.


About the author:
Jeff Schuman is the creator of several websites. His Sites-Plus.Com
website is a small business website that contains the best of everything
you need to start and run your own small business. Visit it here today:
http://www.sites-plus.com



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Consultants - Writing Articles for the Internet Blankets the World with your Expertise and Style

A Consultant could be an Expert about Absolutely Anything

Calling yourself a “consultant” demands further clarification. A consultant who… What specific problems do you handle? And who needs what you know? Everyone? (Never true) Businesses selling to seniors? (A precisely defined niche) Success depends on how clearly you can define yourself and what you offer. How easily can potential clients understand it?

You provide clients more than your expert knowledge and problem-solving skills. Your delivery style (tricks) are every bit as valuable as your knowledge base. We all relate to some businesses (personally and professionally) more effectively than to others. Great match-ups require something akin to a mating call to help a consultant find and connect with ideal clients.

Every consultant is unique in important ways. Your challenge is to express those significant intangibles — so they set you apart from others using the same job title. Do clients understand what you can do for them? How you’re different from the competition? Why they’d prefer you?

Article Marketing is Your Ideal Stage

Whether you’re selling a service, speaking or training, nothing persuades like offering a sample. Writing articles that highlight your style and expertise does that for you. A meaty, 600 to 800 word article is long enough to deliver a tangible taste.

Once it’s widely posted, the message can be read by thousands. Some readers will search for what else you’ve said, or click over to your website. Writing repeated in-depth articles further establishes your niche, point of view, and expertise. They’re building your name recognition and readership in short order.

Your stock-in-trade is information, so packaging it into articles makes you a content creator. The Internet voraciously demands a steady diet of new material. Websites, ezines (and now blogs) efficiently deliver ideas to targeted readers. But sad to say, too many articles consist of rehashed, low-grade material. Stand out with fresh, professional-quality information. Being a cut above builds respect and trust — a must for doing business down the road.

Local Search can Further Define Your Market

Unlike a plumber or day care center, most consultants needn’t be confined to the local arena. Your Internet exposure connects you to a national or global audience, if that’s your goal. But if your target market is closer to home, articles still help to position you.

Recent research by The Kelsey Group show that 70% use the Internet to make local buying decisions. And nowadays, 36% of search engine queries request local search results. That means the person includes a geographic term in their search engine query. For example, a query with: “employee benefit consultant” + Denver only lists the small pool of appropriate Denver providers.

Every consultant needs to make sure their information appears in local search queries, http://www.yellowpagesage.com/localsearch.html . The trend toward local search is growing quickly. Businesses can easily be left out—which makes them unfindable by online searchers. Who can afford to miss 70% of their client base? Having your own website isn’t necessary — but still helpful for a variety of reasons.

Potential Clients will Check You Out Online

Surveys reveal that over half of respondents consider search engines a better source of buying information than Yellow Pages, newspapers or magazines. When someone enters your name or company into Google (in quotes), what comes up?

It helps if your name is unusual. If not, follow up with “search within results” for a qualifier term (like your specialty, “employee benefits”) to find your cites.

In just a few moments, searchers get a picture of your professional standing and scope of recognition. They’re likely to be swayed by what they see. Who mentions you, and what are they saying? What kinds of links come to your website? If you’ve been publishing articles, they’ll also show up — enhancing your credibility and incoming links.

In my own case, a Google search for my name showed about 100 cites before I started article promotions. Now that’s well over 3,000. So many cites boosted my website traffic and Page Rank as well.

If you haven’t gone “ego surfing” on Google for mentions of your name, you should. Because the public will. Make sure there’s plenty of stuff for them to find that does you proud.


About the author:
--Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles http://www.promotewitharticles.comFree how-to. Or let me write and submit your articles online for you. No learning curves (719) 395-9450


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How to Find a Dependable Web Host

Your new website is ready to upload, and now you need a web host. Or perhaps you already have a web host, but uptime and support are lacking. Of the thousands of web hosts to choose from, how do you find one that you can depend on? Know what can go wrong and what to watch out for, and research prospective web hosts carefully.

What can go wrong with web hosting

Too much downtime
Problems happen, and even when they don’t, server maintenance results in a minimal amount of downtime. A dependable web host not only maintains servers well, but also monitors the servers and fixes problems immediately. With the type of web host you want to avoid, however, your site may be down for days.

Features that don’t work
When your email doesn’t work, your business shuts down. Problems with databases and other features can also slow down or stop your business. Most web hosts understand this, but some don’t place a high priority on keeping not only your site online but everything working as well.

Poor support
Dependable web hosts answer tech support questions within hours. Other web hosts, however, have been known to take days. And when those responses come, sometimes they’re canned responses that don’t address the issue.

Poor communication
Support people with good communication skills help keep problems from becoming bigger problems. Being told, “Everything looks fine here, so the problem is solved,” leads to frustration. So is having your site shut down because it used too many resources rather than the web host contacting you about the problem first.

Billing problems
Even after you cancel your account, problems may continue. Some less-than-dependable web hosts don’t honor their refund policy. Others don’t stop automatic billing after the account is cancelled.

What to watch out for
When you see the following at web host websites, consider them red flags to warn you of possible problems.

Unsustainable pricing
If the pricing looks too good to be true, it probably is. Is it enough to pay for server maintenance and tech support? You get what you pay for.

Unlimited bandwidth
Nothing is really unlimited. If you sign up for an account offering unlimited bandwidth and then use a lot of bandwidth, expect to have the plug pulled on your site. The web host may find another explanation for discontinuing your account, but “unlimited” typically means “as long as you don’t use a lot.”

An unprofessional-looking website
Consider how much effort the web host put into providing a usable website with informative content. Does it give you confidence in the web host, or is it full of unsubstantiated statements and grammar and spelling mistakes? A web host doesn’t need to be a spelling expert, of course. But if the company hasn’t put much effort into telling you about their services, will they be conscientious about meeting clients’ needs?

How to research web hosts

Finding web hosts is easy enough. Search engines can take you to the websites of thousands of web hosts. But after you’ve narrowed down your list by features and price, how do you find out which web hosts are dependable?

Read web host package details and TOS
If the hosting packages offer huge amounts of disk space and bandwidth for very low prices, consider yourself warned. Don’t expect the company to have enough money for maintenance and support.

If you want to be sure that you can get a refund if you want one, check what the Terms of Service (TOS) says about refunds.

Read the web host forum
What is the ambience in the forum? Are clients’ questions answered satisfactorily? Don’t be concerned if you see problems; instead, be concerned if you don’t see any problems. Some web hosts remove posts that don’t show their company in a positive light. If posts about problems remain in the forum, you can observe how the host handles problems.

Read web host reviews
Client feedback at the web host’s site may or may not be valid. It’s possible for hosts to make up feedback, and some have even copied feedback from other sites. Look for feedback with links to the clients’ sites, and check via Whois Source to see if the particular web host actually hosts that site.

Numerous forums allow people to post web host reviews. When you read reviews, consider the poster’s credibility. Some people bash their hosts just because they’re unhappy about something. If the host posts in response to a problem, observe how the host tries to resolve it.

Check the company background
The “About Us” or “Company Background” page at the web host’s site should answer these questions.

1. How long has the company been in business? A new company may be excellent, but it’s good to keep in mind that a lot of businesses fail within the first year.

2. Does the company publish a privacy policy? Does this policy clearly protect clients’ privacy?

3. Where are the servers located? Ideally, they should be in a datacenter, and not in someone’s basement.

4. What are the server uptime statistics? If the web host doesn’t publish a link to a server uptime monitor, ask for a link to one. Uptime of about 99.7 percent or higher is generally considered good.

5. Does the company publish an address? You may never need it, but when you’re placing your company website in another company’s hands, you want to know that the company is legitimate and accessible.

Email pre-sales questions
Answers to your pre-sales questions tell you a lot about the web host. You’ll see how fast the company responds and how well they communicate. Ask questions about any of the above points as well as questions specific to your needs.

Finding a dependable web host takes time, but dealing with problems and moving your site takes more time. The time spent looking for a dependable web host is a worthwhile investment.


About the author:
About the author: Lois S. is a Technical Executive Writer for Website Source, Inc. http://www.websitesource.com. Her established writing skills coupled with experience in the website hosting industry have provided internet professionals with marketing, product and service ideas for many years.


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